This will be a great additional feature if you have different sets of ads and you want to switch between them seasonally.
Hi Everyone!I'm happy to report that AdGroups can now be Paused and Resumed from the dashboard. Simply hover over the AdGroup you wish to update and click the Pause or Resume button as necessary.
Best,Jacob, Product Manager
Hi Michael! Thanks for the suggestion. Pausing an AdGroup is something that we are considering, but the functionality is more complicated that anticipated.
Say an AdGroup has five ads, two of which are paused and three of which are active. When a user pauses the AdGroup, all of the ads within that AdGroup become paused. If the user unpauses the AdGroup, all the of ads become unpaused rather than returning to the previous state of two paused and three active. We'd like to figure out a way that ensures that the system remembers the previous statuses of the ads and returns them there instead of wholesale pausing and unpausing.
Does this align with your intended use of the feature? Or would you want to just be able to pause all and unpause all, regardless of the differente individual ad statuses?
Removing an AdGroup could be more straightforward. In what cases do you envision using this feature?
Hi Lilian – Thanks for responding to my suggestion. My current way of setting the AdGroups is one group is specifically created for one campaign, so it may not represent a more general use of the groups.
But to be able to remove the AdGroup from a campaign, instead of pausing, should be good enough and I would be very happy to see this implemented. When using your new dashboard, I can see the one of the main goals is to increase the ease-of-use, which you have been done a great job so far. So this can be an added function to make ads management even easier, if you and the other users agree.
Thanks for elaborating, Michael! You make some great points and this may be a good compromise of the Pause AdGroup feature that is so commonly requested. We'll definitely do more investigation into this and keep you posted. We appreciate you writing in!
please give me suggestions regarding unpaused ad group campaign.
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